Author: Charlie Kiene

Introducing new technology into a work place is often disruptive, but what if your work was also completely mediated by technology? This is exactly the case for the teams of volunteer moderators who work to regulate content and protect online communities from harm. What happens when the social media platforms these communities rely on change completely? How do moderation teams overcome the challenges caused by new technological environments? How do they do so while managing a “brand new” community with tens of thousands of users?

For a new study that will be published in CSCW in November, we interviewed 14 moderators of 8 “subreddit” communities from the social media aggregation and discussion platform Reddit to answer these questions. We chose these communities because each community had recently adopted the real-time chat platform Discord to support real-time chat in their community. This expansion into Discord introduced a range of challenges—especially for the moderation teams of large communities.

We found that moderation teams of large communities improvised their own creative solutions to challenges they faced by building bots on top of Discord’s API. This was not too shocking given that APIs and bots are frequently cited as tools that allow innovation and experimentation when scaling up digital work. What did surprise us, however, was how important moderators’ past experiences were in guiding the way they used bots. In the largest communities that faced the biggest challenges, moderators relied on bots to reproduce the tools they had used on Reddit. The moderators would often go so far as to give their bots the names of moderator tools available on Reddit. Our findings suggest that support for user-driven innovation is important not only in that it allows users to explore new technological possibilities but also in that it allows users to mine their past experiences to introduce old systems into new environments.

What Challenges Emerged in Discord?

Discord’s text channels allow for more natural, in the moment conversations compared to Reddit. In Discord, this social aspect also made moderation work much more difficult. One moderator explained:

“It’s kind of rough because if you miss it, it’s really hard to go back to something that happened eight hours ago and the conversation moved on and be like ‘hey, don’t do that.’ ”

Moderators we spoke to found that the work of managing their communities was made even more difficult by their community’s size:

On the day to day of running 65,000 people, it’s literally like running a small city…We have people that are actively online and chatting that are larger than a city…So it’s like, that’s a lot to actually keep track of and run and manage.”

The moderators of large communities repeatedly told us that the tools provided to moderators on Discord were insufficient. For example, they pointed out tools like Discord’s Audit Log was inadequate for keeping track of the tens of thousands of members of their communities. Discord also lacks automated moderation tools like the Reddit’s Automoderator and Modmail leaving moderators on Discord with few tools to scale their work and manage communications with community members. 

How Did Moderation Teams Overcome These Challenges?

The moderation teams we talked with adapted to these challenges through innovative uses of Discord’s API toolkit. Like many social media platforms, Discord offers a public API where users can develop apps that interact with the platform through a Discord “bot.” We found that these bots play a critical role in helping moderation teams manage Discord communities with large populations.

Guided by their experience with using tools like Automoderator on Reddit, moderators working on Discord built bots with similar functionality to solve the problems associated with scaled content and Discord’s fast-paced chat affordances. This bots would search for regular expressions and URLs that go against the community’s rules:

“It makes it so that rather than having to watch every single channel all of the time for this sort of thing or rely on users to tell us when someone is basically running amuck, posting derogatory terms and terrible things that Discord wouldn’t catch itself…so it makes it that we don’t have to watch every channel.”

Bots were also used to replace Discord’s Audit Log feature with what moderators referred to often as “Mod logs”—another term borrowed from Reddit. Moderators will send commands to a bot like “!warn username” to store information such as when a member of their community has been warned for breaking a rule and automatically store this information in a private text channel in Discord. This information helps organize information about community members, and it can be instantly recalled with another command to the bot to help inform future moderation actions against other community members.

Finally, moderators also used Discord’s API to develop bots that functioned virtually identically to Reddit’s Modmail tool. Moderators are limited in their availability to answer questions from members of their community, but tools like the “Modmail” helps moderation teams manage this problem by mediating communication to community members with a bot:

“So instead of having somebody DM a moderator specifically and then having to talk…indirectly with the team, a [text] channel is made for that specific question and everybody can see that and comment on that. And then whoever’s online responds to the community member through the bot, but everybody else is able to see what is being responded.”

The tools created with Discord’s API — customizable automated content moderation, Mod logs, and a Modmail system — all resembled moderation tools on Reddit. They even bear their names! Over and over, we found that moderation teams essentially created and used bots to transform aspects of Discord, like text channels into Mod logs and Mod Mail, to resemble the same tools they were using to moderate their communities on Reddit. 

What Does This Mean for Online Communities?

We think that the experience of moderators we interviewed points to a potentially important underlooked source of value for groups navigating technological change: the potent combination of users’ past experience combined with their ability to redesign and reconfigure their technological environments. Our work suggests the value of innovation platforms like APIs and bots is not only that they allow the discovery of “new” things. Our work suggests that these systems value also flows from the fact that they allow the re-creation of the the things that communities already know can solve their problems and that they already know how to use.

Our work has several more specific takeaways as well. For moderators and community leaders:

• Leaders of online communities planning to add an additional platform to host more discussion and social interactions for their community members should consider platforms with public APIs like Discord. You may run into challenges that the platform’s default tools are ineffective at solving, but public APIs allow for users to write software to solve their own problems.

For designers of online communities:

• Designers of social media applications and platforms that host online communities should consider the effects of community growth and large population sizes on the work of moderation teams, who are often unpaid volunteers with limited time and resources to manage their communities.
• Designers should also support a robust, public API for these applications and platforms. As our findings show, not every feature may be imagined in the creation of these platforms, but with a public API, users can drive the creation of custom solutions to unforeseen design problems. Our work suggests that these may be drawn from users unique knowledge of their problems as well as from their knowledge of existing solutions.

---

Both this blog post and the paper it describes are collaborative work by Charles Kiene, Jialun “Aaron” Jiang, and Benjamin Mako Hill. For more details, check out the full 23 page paper. The work will be presented in Austin, Texas at the ACM Conference on Computer-supported Cooperative Work and Social Computing (CSCW’19) in November 2019. The work was supported by the National Science Foundation (awards IIS-1617129 and IIS-1617468). If you have questions or comments about this study, email Charles Kiene at ckiene [at] uw [dot] edu.

Paper Citation: Kiene, Charles, Jialun “Aaron” Jiang, and Benjamin Mako Hill. 2019. “Technological Frames and User Innovation: Exploring Technological Change in Community Moderation Teams.” Proceedings of the ACM: Human-Computer Interaction 3 (CSCW): 44:1-44:23.

Leaders and scholars of online communities tend of think of community growth as the aggregate effect of inexperienced individuals arriving one-by-one. However, there is increasing evidence that growth in many online communities today involves newcomers arriving in groups with previous experience together in other communities. This difference has deep implications for how we think about the process of integrating newcomers. Instead of focusing only on individual socialization into the group culture, we must also understand how to manage mergers of existing groups with distinct cultures. Unfortunately, online community mergers have, to our knowledge, never been studied systematically.

To better understand mergers, I spent six months in 2017 conducting ethnographic participant observation in two World of Warcraft raid guilds planning and undergoing mergers. The results—visible in the attendance plot below—shows that the top merger led to a thriving and sustainable community while the bottom merger led to failure and the eventual dissolution of the group. Why did one merger succeed while the other failed? What can managers of other communities learn from these examples?

In my new paper that will be published in the Proceedings of of the ACM Conference on Computer-supported Cooperative Work and Social Computing (CSCW) and that I will present in New Jersey next month, my coauthors and I try to answer these questions.

In my research setting, World of Warcraft (WoW), players form organized groups called “guilds” to take on the game’s toughest bosses in virtual dungeons that are called “raids.” Raids can be extremely challenging, and they require a large number of players to be successful. Below is a video demonstrating the kind of communication and coordination needed to be successful as a raid team in WoW.

Because participation in a raid guild requires time, discipline, and emotional investment, raid guilds are constantly losing members and recruiting new ones to resupply their ranks. One common strategy for doing so is arranging formal mergers. My study involved following two such groups as they completed mergers. To collect data for my study, I joined both groups, attended and recorded all activities, took copious field notes, and spent hours interviewing leaders.

Although I did not anticipate the divergent outcomes shown in the figure above when I began, I analyzed my data with an eye toward identifying themes that might point to reasons for the success of one merger and the failure of the other. The answers that emerged from my analysis suggest that the key differences that led one merger to be successful and the other to fail revolved around differences in the ways that the two mergers managed organizational culture. This basic insight is supported by a body of research about organizational culture in firms but seem to have not made it onto the radar of most members or scholars of online communities. My coauthors and I think more attention to the role that organizational culture plays in online communities is essential.

We found evidence of cultural incompatibility in both mergers and it seems likely that some degree of cultural clashes is inevitable in any merger. The most important result of our analysis are three observations we drew about specific things that the successful merger did to effectively manage organizational culture. Drawn from our analysis, these themes point to concrete things that other communities facing mergers—either formal or informal—can do.

First, when planning mergers, groups can strategically select other groups with similar organizational culture. The successful merger in our study involved a carefully planned process of advertising for a potential merger on forums, testing out group compatibility by participating in “trial” raid activities with potential guilds, and selecting the guild that most closely matched their own group’s culture. In our settings, this process helped prevent conflict from emerging and ensured that there was enough common ground to resolve it when it did.

Second, leaders can plan intentional opportunities to socialize members of the merged or acquired group. The leaders of the successful merger held community-wide social events in the game to help new members learn their community’s norms. They spelled out these norms in a visible list of rules. They even included the new members in both the brainstorming and voting process of changing the guild’s name to reflect that they were a single, new, cohesive unit. The leaders of the failed merger lacked any explicitly stated community rules, and opportunities for socializing the members of the new group were virtually absent. Newcomers from the merged group would only learn community norms when they broke one of the unstated social codes.

Third and finally, our study suggested that social activities can be used to cultivate solidarity between the two merged groups, leading to increased retention of new members. We found that the successful guild merger organized an additional night of activity that was socially-oriented. In doing so, they provided a setting where solidarity between new and existing members can cultivate and motivate their members to stick around and keep playing with each other — even when it gets frustrating.

Our results suggest that by preparing in advance, ensuring some degree of cultural compatibility, and providing opportunities to socialize newcomers and cultivate solidarity, the potential for conflict resulting from mergers can be mitigated. While mergers between firms often occur to make more money or consolidate resources, the experience of the failed merger in our study shows that mergers between online communities put their entire communities at stake. We hope our work can be used by leaders in online communities to successfully manage potential conflict resulting from merging or acquiring members of other groups in a wide range of settings.

Much more detail is available our paper which will be published open access and which is currently available as a preprint.

---

Both this blog post and  the paper it is based on are collaborative work by Charles Kiene from the University of Washington, Aaron Shaw from Northwestern University, and Benjamin Mako Hill from the University of Washington. We are also thrilled to mention that the paper received a Best Paper Honorable Mention award at CSCW 2018!

Last year at CHI 2016, we published a qualitative study examining the effects of a large influx of newcomers to the /r/nosleep online community in Reddit. Our study began with the observation that most research on sustained waves of newcomers focuses on the destructive effect of newcomers and frequently invokes Usenet’s infamous “Eternal September.” Our qualitative study argued that the /r/nosleep community managed its surge of newcomers gracefully through strategic preparation by moderators, technological systems to reign in on norm violations, and a shared sense of protecting the community’s immersive environment among participants.

We are thrilled that, less a year after the publication of our study, Zhiyuan “Jerry” Lin and a group of researchers at Stanford have published a quantitative test of our study’s findings! Lin analyzed 45 million comments and upvote patterns from 10 Reddit communities that a massive inundation of newcomers like the one we studied on /r/nosleep. Lin’s group found that these communities retained their quality despite a slight dip in its initial growth period.

Our team discussed doing a quantitative study like Lin’s at some length and our paper ends with a lament that our findings merely reflected, “propositions for testing in future work.” Lin’s study provides exactly such a test! Lin et al.’s results suggest that our qualitative findings generalize and that sustained influx of newcomers need not doom a community to a descent into an “Eternal September.” Through strong moderation and the use of a voting system, the subreddits analyzed by Lin appear to retain their identities despite the surge of new users.

There are always limits to research projects work—quantitative and qualitative. We think the Lin’s paper compliments ours beautifully, we are excited that Lin built on our work, and we’re thrilled that our propositions seem to have held up!

This blog post was written with Benjamin Mako Hill. Our paper about /r/nosleep, written with Mako Hill and Andrés Monroy-Hernández, was published in the Proceedings of CHI 2016 and is released as open access. Lin’s paper was published in the Proceedings of ICWSM 2017 and is also available online.