The Hidden Costs of Requiring Accounts

Should online communities require people to create accounts before participating?

This question has been a source of disagreement among people who start or manage online communities for decades. Requiring accounts makes some sense since users contributing without accounts are a common source of vandalism, harassment, and low quality content. In theory, creating an account can deter these kinds of attacks while still making it pretty quick and easy for newcomers to join. Also, an account requirement seems unlikely to affect contributors who already have accounts and are typically the source of most valuable contributions. Creating accounts might even help community members build deeper relationships and commitments to the group in ways that lead them to stick around longer and contribute more.

In a new paper published in Communication Research, Benjamin Mako Hill and Aaron Shaw provide an answer. We analyze data from “natural experiments” that occurred when 136 wikis on Fandom.com started requiring user accounts. Although we find strong evidence that the account requirements deterred low quality contributions, this came at a substantial (and usually hidden) cost: a much larger decrease in high quality contributions. Surprisingly, the cost includes “lost” contributions from community members who had accounts already, but whose activity appears to have been catalyzed by the (often low quality) contributions from those without accounts.

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The full citation for the paper is: Hill, Benjamin Mako, and Aaron Shaw. 2020. “The Hidden Costs of Requiring Accounts: Quasi-Experimental Evidence from Peer Production.” Communication Research, 48 (6): 771–95. https://doi.org/10.1177/0093650220910345.

If you do not have access to the paywalled journal, please check out this pre-print or get in touch with us. We have also released replication materials for the paper, including all the data and code used to conduct the analysis and compile the paper itself.